We've isolated each of the properties we support below, so you know what to expect. It's likely that more than one of an object's properties will change between Frames. You can apply smart animate to entire objects or Components, as well as individual layers within a Component or group. Figma takes into account both the layer's name and where it sits within the hierarchy.įor layers that match between frames, Figma recognizes what's changed and applies transition to animate between them. Smart animate looks for matching layers that exist across multiple frames. Learn more about how we built smart animate in our Blog post: Announcing smart animate.

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Smart animate allows you to quickly create advanced animations. You can also apply Smart animate with other transitions to create seamless animations. You can select Smart animate from the list of transitions, when building a prototype. Smart animate looks for matching layers, recognizes differences, and animates layers between frames in a prototype. Or if you’re looking for simple or corporate, Cisco or Zamzar’s modest animations may be right for you.Īnd, if you’re looking for something truly entertaining, consider using Superside for your motion design or animation needs.Users with can view access to a file or prototype can view prototypes. If your bold, fun or exciting, perhaps the Wonderful Weekends or Pete Nottage websites will inspire you. If your brand is elegant and luxurious, you may want to take a note from Marie Weber. Whether you want to go bold with your animations or take the subtle route, just remember that they must fit seamlessly within your brand. Deliberate and engaging, just like Cisco.

The icons below those links enlarge when moused over so that you know which one you’re about to click on. Put your mouse pointer over one of the first three images on the page, and the other two slide over so you can see more about that link. Nevertheless, they know that animations help, which is why they’ve added just a few minor ones that make big impacts. It would be off-brand for Cisco to introduce an illustrated animation or one that draws your attention to one place or another. The significance of the business, and the associated corporate feel, are reflected on the page, which focuses on learning more about the business and company updates. But all of them have considered brand identity, their target audience and how users will interact with the page.Ĭisco is an American conglomerate whose work in networking and telecommunications has made them a multi-billion dollar company. Needing inspiration for your web animations? Check out 10 great examples of animations we found. And you want to ensure their attention is held long enough to sell to them. You want them to be engaged with what they are seeing and how they are experiencing your page. When a user lands on your website, it may be their first impression of you, so you want their experience to be the best it can be. Regardless of how they are used, webpage animations are a matter of UX design. On the other hand, there are more overt options, like a character that stays with the page as users scroll down so the user can connect with the brand’s personality. Subtle animations, like the little bounce of a login button that tells the user they’ve input their information incorrectly, provide a better user experience. Creating an attention-grabbing starting screen that makes users want to press play is a sure way to keep them on the page long enough for you to tell them why they should buy in. The best thing about animations is that they can fit seamlessly into your brand - they can be subtle or overt.įor example, many companies have found success with explainer videos directly on their home page. Research by the Online Publishers Association showed that over an eight-month period, 80 percent of users had watched a video ad, and of those, 46 percent had taken a follow-up action. Videos and animations keep people engaged, keep the eye moving and may even be used to draw viewers to the CTA. This is attributed to the average human attention span of eight-seconds (according to a 2015 study by Microsoft Corp). People like interactive graphical elements. Research found that users stay on a webpage 2.6 times longer than normal when it has animation. To make the most out of animations, give them a purpose, says Joe Jordan, creative director at JK Design.

But when used wrong, they can also draw attention away. They aim to draw the eye exactly where it needs to go. Today, animations can be used in a variety of ways and many companies are finding subtle, yet impactful uses on their websites. Animation isn’t just about entertainment or cool logos anymore.

Sample animate it blink